STRATÉGIE D'EXPÉRIENCE CLIENT
Customer Intention
Deliver anticipatory and preventive interactions using advanced journey analytics. Decipher your customers’ intentions and predict their future actions.
Understand the deeper motivations behind your customers' choices.
Intent mapping relies on the use of data, sophisticated analytics, and employee engagement to decipher the reasons behind customers’ interactions with a brand. This understanding allows brands to deliver proactive and preventative actions, ensuring the best outcomes for customers and the business.
Acquire the knowledge to act preventively
Intent analysis involves leveraging data, advanced analytics, and skilled talent to understand the motivations behind customer interactions with a brand. By understanding customer behavior, brands can anticipate customer needs and deliver proactive interactions, ensuring optimal outcomes for both customers and the business.
93% of companies that use advanced analytics to understand customer intent see improved customer satisfaction
Transforming information into concrete actions
Intent mapping elevates your customer experience by analyzing signals at every stage of the customer journey, enabling the most relevant next action to be recommended based on accurate data. By leveraging past interactions, it anticipates and personalizes future experiences for similar customers, ensuring a frictionless experience.